Category: Newsletter
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Who Has a Story to Tell, and Who Should Tell Their Stories
Have you ever shared an anecdote at a party or meeting? Do you ever share your mistakes to discuss learning opportunities? What about using the experiences of trials you overcame? Every one of these minor events or experiences is a story. We all use personal experiences to share, teach, grow,…
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Author Notoriety isn’t Enough to Make Your Book a Hit
Too many authors make the mistake of thinking their name will carry their book to success. Especially if they have a wide audience or a large following. But it’s not enough. We all know the market for celebrity memoirs, politician memoirs, and books (both fiction and nonfiction) authored by celebrities…
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Branding can Make or Break a Company
If you ever think your brand is unshakable, take a look at what’s happening with Tesla. Once the leader in electronic vehicles, an innovative tech company trusted globally, is now facing a potentially irrevocable turn for the worse. Why? Brand misalignment. Ever since Mr. Musk began touting his political alignments…
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Where Does the Juice Come From?
A prospective client told me he started writing a book and then stopped because he didn’t see the benefit since sales wouldn’t make up for the time and money put into writing the book. His exact wording was, “It seemed like there wasn’t enough juice to squeeze out of a…
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Branding is Storytelling, So Tell Your Brand’s Story
Do you ever watch an ad or commercial that feels like the beginning of a movie trailer with a transformative life story? It’s a common marketing tactic to an audience’s sense of adventure, nostalgia, and curiosity. As an aspect of marketing, storytelling is also an aspect of branding, but not…