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How to Stand Out in an Oversaturated Market
How do you make a name for yourself when everyone is trying to do the same thing? With social media and the internet, branding and advertising have gone haywire. Whatever you’re doing, there are probably 100 or 1000 others in your field doing the same thing. Every day, I get…
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When Are You Ready to Write a Book
In business, a lot of success comes down to timing. This is true for book writing. But how do you know you’re ready to write a book? The three components of business book readiness are: One of my book coaching clients was not ready to write and publish their book.…
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The Power of Vulnerability
Emotional impact is one of the most powerful, compelling triggers out there. People remember how you make them feel. How does that help your business book? Marketing campaigns that tug at the heartstrings are very effective. Nostalgia, for example, can be quite persuasive. Why else would Pokemon and Harry Potter…
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How Likely Are You to Make Money off Your Book?
A new study, that’s the first of its kind, looks at the ROI for nonfiction business books. This is a huge breakthrough study because before now, most of the data around books and their success has been geared toward fiction books and book sales. I’m so excited to finally see…
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A Warning for Authors Using AI for Writing
It finally happened. I had my first encounter with ghostwriters exclusively using AI and LLMs to generate content and the results were as I expected. While I primarily ghostwrite nonfiction business books, I also like to ghostwrite fiction novels as a side passion. Personally, I think a fiction background helps…
