What are the Benefits of Author Speaking Engagements?

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Speaking Engagements for Authors

You’ve written a book. So, now what?

Even before you publish, you should be pitching yourself for speaking engagements that reach your target audience.

That way, you’ll have a lineup of engagements to hit the ground running once your book publishes.

Why is this important?

Authors are hot tickets for speaking engagements.

As a matter of fact, being an author brings in a lot of earning potential from speaking engagements.

First time authors make between $5,000 and $10,000 per engagement.

More seasoned authors and renowned speakers can make $75,000 or more per engagement.

Those numbers might look small upfront but if you’re looking at how to get full ROI on your book and make it profitable, speaking engagements make that possible in as little as 6 months.

At $5k to $10k per engagement, one speaking event a month will more than pay for your book.

On top of that, book sales and new customers/clients gained from the exposure add to your book’s profitability.

The best part is, speaking engagements cost you nothing!

A client of mine published a book in June. Within two months, he had 5 speaking engagements scheduled. Within 4 months, events were reaching out to him to book him.

Benefits of speaking engagements for authors include:

  • Increased exposure
  • New clients/customers
  • Additional Revenue
  • Full ROI on your book in as little as 6 months
Infographic illustrating the ROI of business books, including average investment, potential earnings from speaking engagements, and statistics on author profitability.

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