Your Author Brand Reflects Your Business’s Values and Who You Are as a Business Leader

For authors, creating and owning a brand is just as important to other businesses.

Maybe you’re wondering if your business book represents your business and brand, then why do you need a separate brand as an author?

The short answer is, authorship is a type of business, and for the book to succeed and meet your goals, you’ll have to carve out that author brand space for yourself.

Author Band vs. Business Brand

Whether you write non-fiction or fiction, building a brand around your author name and profile is the best way to align your book with your target audience.

Of course, as a business leader, you have an established brand, but that brand is focused on your business or organization. Even if you’re the face of the company, that branding is associated with your product, service, and business values.

Your author brand gives you the chance to not only expand on your business branding but also tie it into your personal values and experiences. You can use your author brand to amplify and expand on your business brand.

The business brand will primarily support your products and services while the author brand will support you as the face of your company, and help you build a following and audience around yourself, your experiences, and your values.

How Does an Author Brand Help?

How do businesses succeed? They carve out a niche for themselves, establish a solid, consistent brand, find a void in the market to fill, and appeal to an audience that connects with their messaging. In order for businesses to grow and new opportunities to arise, you need to bring something else to the table.

There are always more customers or clients, but perhaps the initial branding or messaging didn’t appeal to them, and they have another product or service they are loyal to. Maybe they’ve never considered your product or service as something they want or need.

But if you change your branding and messaging for your company to appeal to a different audience, it could alienate your current audience.

Growth is inclusive and cumulative. It doesn’t mean trading one consumer base for another but adding additional consumers to the pool.

This is where your author brand comes in. It gives you the chance to appeal to newer, larger audiences through that personal connection.

I can’t tell you how many people I’ve talked to who say they choose a product or service because they like the YouTube videos the owner puts out, or they like the causes that person supports. As a business leader, when you write a book and build your author brand, you have the chance to reach audiences who might never know about your company otherwise, but are willing to support you based on your author brand.

Business Books are Lead Magnets, Authorship is Lasting

Business books are designed to be lead magnets and marketing tools. They help you grow, scale, and expand your business through speaking engagements, talk show and podcast guest spots, exposure, and clout. Their impact is often fleeting, only as long as their theme and message remains relevant and effective for your business.

Your authorship has a lasting impact for your business, however. Based on your author brand, you can add to it by authoring additional business books, promotional eBooks, and other written material that leans into whatever is relevant that also supports your brand and business. The more you build that author brand, the more traction and reach it gets, tying back to the growth and success of your business.

Coaches, speakers, and business leaders who make a name for themselves as authors keep that name alive and keep expanding their brand through additional books.

Look at coaches and speakers like Tony Robbins who’s written nine books and James Clear who has written at least four books. With every book they write, they elaborate on their author brand and business brand while also remaining true to their core messages and ideologies.

Growing an author brand takes time and commitment after a book is published and often takes more than one book. However, even one book can set you apart from other business leaders and create a foundation for business growth, and once you’ve established that author brand, you can see revenue increases of over $200k annually, depending on the avenues you pursue with your authorship.

Consulting with a professional book writer will help you take your business exposure to the next level through your author brand.